Unit 9A: Privacy Concerns
Even though Facebook continues to be a concern when it comes to privacy as indicated in the article in Section 1.0, it seems that most people are still not deterred by the accusations. Using Facebook...
View ArticleMarketing Adventures
Marketing Adventures is an innovative marketing/promotions company that seeks to make their client’s marketing needs an unforgettable adventure. We specialize in online marketing campaigns customized...
View ArticleUnit 2: The Challenge
Morningstar Church is a small organization operating out of the small city of Camden, NJ where it was named the nation’s most dangerous city in 2004 (Msnbc.msn.com, 2004). The organization’s location...
View ArticleUnit 3: Software-as-a-Service
Search Engine Optimization (SEO) will play an important role in our marketing efforts for both “Reaching Beyond the Globe” and Morningstar. Most internet users are reluctant to go past the first two...
View ArticleUnit 4: Budget Friendly Marketing Alternatives
It is important to keep track of all resources used that may dissipate most of the budget for the marketing campaign. A good marketer is resourceful in finding marketing alternatives that minimizes...
View ArticleUnit 5: CRM Software –“Oncontact CRM 7”
Finding the right CRM software is essential to a small business or organization seeking to grow their business substantially. For most businesses, retaining customers can sometimes be more important...
View ArticleUnit 6: Email Marketing Campaign
Email marketing has been given a bad reputation over the years because of those violators of Anti-Spam policies. The reality is that email marketing is one of the most successful methods of generating...
View ArticleUnit 7: Rapid Prototyping Tool
Axure RP is a PC and MAC compatible desktop application that can be used for design and documentation that assist business professionals in presenting interactive prototypes to their clients. The...
View ArticleUnit 8: Web Blogs & Mashups
MASHUPS Mashups are great marketing tools in making any marketing campaign a success. Figure 1 is an example of an iGoogle gadget mashup that tracks recent traffic to a website or blog. It also...
View ArticleUnit 9B: Browser Compatibility
Browser compatibility is vital when designing a new website or blog since not every web surfer will all be using the same browser platform. Safari, Firefox, Opera and Internet Explorer are said to be...
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